Sejad

ABOUT

Antique & vintage oriental rugs have played an important role in my home ever since I was young. Growing up in the Middle East, there was no shortage of rug shops where my sisters and I would spend hours sitting atop five feet high rug piles waiting for our parents to make their selection.

Today,  you can easily find different websites to buy rugs, but they don't accurately reflect the quality or elegance of the handwoven rugs they sell.

CLIENT

Sejad

FIELD

E-commerce

ROLE

Web design

Hero section

Home page storytelling section

Collection page with advanced filtering

Product page

Responsive design for mobile

Psarakia

ABOUT

I designed a clean, modern landing page for Psarakia, a direct-to-consumer brand specializing in sustainable tinned fish delicacies. The layout highlights the product’s artisanal appeal with an eye-catching hero section and elegant typography. This project focused on elevating the brand’s identity while optimizing for e-commerce performance and visual storytelling.

CLIENT

Psarakia

FIELD

E-commerce

ROLE

Web design

Hero section

Featured recipes section

Product categories feature

Shop all grid with filtering

Footer

Depuis Toujours

ABOUT

Depuis Toujours is a lifestyle brand that specializes in ready-to-wear accent pieces, reimagining nostalgic textiles in modern styles. 

After sunsetting operations in 2022, I set out to design an archive website to relive the most popular products.

CLIENT

Depuis Toujours

FIELD

Archive Website

ROLE

Web design

Hero section

Featured products

Behind the brand storytelling

Brand experiences

Footer

A bit about me

I'm Michael, a Greek-born Egyptian and first-generation American bringing a global perspective to local business challenges.

My cross-cultural background isn't just my story—it's your advantage in connecting with diverse audiences.

As a former e-commerce founder, I blend design expertise, first-hand UX experience, and strategic thinking to create digital experiences that feel uniquely yours while driving measurable results.

I'm Michael, a Greek-born Egyptian and first-generation American bringing a global perspective to local business challenges.

My cross-cultural background isn't just my story, it's your advantage in connecting with diverse audiences.

As a former e-commerce founder, I blend design expertise, first-hand UX experience, and strategic thinking to create digital experiences that feel uniquely yours while driving measurable results.

What I Do

Visual Direction & Moodboarding

Website Design

Framer Animations

Framer Development

Post-launch support and handoff

Clear Image of Fredrick
Clear Image of Fredrick
Clear Image of Fredrick
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